Health and therapy · Professional website
Poliana Pacheco
Single page site for a psychologist who sees women online, with booking requests that arrive ready on WhatsApp.
- Client
- Psychologist focused on women, offering online therapy
- Where
- Teófilo Otoni, MG, Brazil · online sessions
- Technology
- HTML · CSS · JavaScript · Meta Pixel · Schema.org · Hostinger
- Status
- Live · psicologapolianapacheco.com.br
- Development
- André Gomes · NexiaLabs
In short
Poliana Pacheco's website presents a psychologist from Teófilo Otoni, MG, Brazil, who specializes in working with women, offering individual online therapy and psychological assessment for bariatric surgery and tubal ligation. The single page explains each service, answers the most common questions and turns a booking request into a ready to send WhatsApp message. It was built by André Gomes at NexiaLabs in plain HTML, CSS and JavaScript, hosted on Hostinger.
The client
Poliana Pacheco is a psychologist from Teófilo Otoni who works with women from an existential psychology approach. Most of her clients are women facing relationship conflicts, worn out relationships or a separation. All sessions happen online through Google Meet, which opens her schedule to any city in Brazil and to Brazilian women living abroad. Besides therapy, she runs the psychological assessment required before bariatric surgery and tubal ligation.
The challenge
People looking for therapy often arrive unsure, and a cold or confusing site is enough to make them give up before the first contact. The page had to explain two very different services, ongoing therapy and presurgical assessment, without blending the messages. Contact happens on WhatsApp, so every button had to open the chat already on the right subject. There was also paid advertising: the Meta conversion event had to count only real requests, never doubling when someone clicks twice or comes back from WhatsApp.
What was built
André built a single page with About, Therapy, Assessment and FAQ sections, written in the psychologist's own voice and set in a serif typeface that feels calm. Right at the top there is a short form asking for name, email, phone and preferred time of day. The submit button only unlocks when every field is valid, and sending builds the message and opens WhatsApp with everything filled in. Each call to action on the page, such as starting therapy or requesting an assessment, opens WhatsApp with its own text for that service. The Meta Pixel Lead event fires only after a validated submission and is locked in the browser so it never counts twice.
What the system does
- Booking form that validates name, email, phone with area code and time of day before unlocking the button.
- Submission that builds the message with the visitor's details and opens a ready chat on WhatsApp.
- Buttons with different prefilled messages for therapy, psychological assessment and a first conversation.
- Dedicated section for the bariatric and tubal ligation psychological assessment, kept apart from therapy.
- FAQ covering online therapy, how long the process takes and sessions for Brazilian women abroad.
- Meta Pixel conversion event that fires only once per browser, and only after a validated submission.
- Person structured data (Schema.org) with name, profession and description for search engines.
// For whoever reviews the code: architecture and decisions.
Under the hood
The site is a single HTML file with inline CSS and JavaScript, no framework, no build step and no external scripts other than the Meta Pixel. The Cormorant Garamond and DM Sans fonts come from Google Fonts. There is no backend: the form is validated in the browser and submitting it produces a WhatsApp link with the message encoded in the URL. Hosting is on Hostinger, serving a static file. Tracking uses the Meta Pixel with PageView on load and Lead on submit, with a unique eventID so Meta can drop duplicates.
Technical decisions
- WhatsApp instead of a form backend, because that is where the psychologist already replies and there is no server to maintain.
- Double lock on the Lead event, localStorage plus a fixed eventID, so paid ads measure real requests rather than repeated clicks.
- Submit button disabled until everything is valid, with errors shown only after the visitor leaves a field, so people still typing are not scolded.
- A single plain HTML page, because the content fits in one scroll and loads fast even on a phone with a weak signal.
Does your business look like this one?
Psychologists, therapists and other professionals who work online and want a sober website that takes clients straight to a WhatsApp conversation.
Frequently asked questions
Who developed Poliana Pacheco?
Poliana Pacheco was developed by André Gomes Andrade, a full stack developer from Carlos Chagas, Minas Gerais, Brazil, at NexiaLabs, from planning to launch.
Where is the client of Poliana Pacheco based?
Psychologist focused on women, offering online therapy. Teófilo Otoni, MG, Brazil · online sessions.
Which technologies were used to build Poliana Pacheco?
Poliana Pacheco uses HTML, CSS, JavaScript, Meta Pixel, Schema.org, and Hostinger.
Can you build a similar project for my business?
Yes. Every project is custom built, with code and accounts in the client's name. The first step is a WhatsApp conversation at +55 (33) 98465 6356 to understand what you need.
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