Sarah Barreto

The client

Sarah Barreto practices consumer law from Teófilo Otoni, in the Mucuri Valley. Many of her clients are retirees with deductions they never authorized, people with payroll loans they never asked for and consumers in disputes with banks, health plans or the local power and water utilities. Before, her online presence was a single HTML file of about 1 MB, with the logo embedded in base64 and only WhatsApp buttons. There was no data capture, no search metadata and no structure for her practice areas.

The challenge

Someone with an unauthorized deduction on their benefit does not search for "consumer law", they search for the problem they are living. The site had to speak in those terms and be found in Teófilo Otoni and the towns of the Mucuri Valley. The heavy file slowed down the first visit, exactly on the phones of the people who need it most. And the contact had to reach the lawyer with enough information for a quick answer.

What was built

André reorganized the page into eight areas named after the problem, each with its own call to action, such as "Get my money back" or "Clear my name". The logo left base64 and images moved to WebP with JPG fallback, cutting page weight. Canonical tags, Open Graph, geolocation metadata, sitemap and robots were added. The WhatsApp button opens the chat with a ready message, and the FAQ answers the most common questions before the contact.

What the system does

• Eight practice areas presented through the client's problem, each with its own call to action.
• WhatsApp button that opens the chat with a message already written to the lawyer.
• Case review form with problem type and city, which keeps the campaign source through UTM parameters.
• Three step explanation of how the service works and an FAQ for each type of case.
• Local SEO for Teófilo Otoni and the Mucuri Valley, with geolocation metadata, Open Graph and sitemap.
• WebP images with JPG fallback and custom favicons.

Frequently asked questions