Own products · Subscription web app
Norte
Organization and money app for adults with ADHD: visual agenda, hyperfocus mode, routines and protection against impulse buys.
- Client
- NexiaLabs' own product for adults with ADHD
- Where
- Online, anywhere in Brazil
- Technology
- PHP 8.2 · Laravel 12 · Blade · Alpine.js · Tailwind CSS · MySQL · Laravel Cashier · Stripe · Web Push · iCal
- Status
- Live · finfoco.nexialabs.com.br
- Development
- André Gomes · NexiaLabs
In short
Norte is an organization web app for adults with ADHD, built by André Gomes as NexiaLabs' own product. It combines a timeline agenda with a live NOW marker, a Hyperfocus Mode with a timer, routines with streaks, micro steps and a money module that pauses ten seconds before confirming an impulse purchase. It is built with Laravel 12 and MySQL, charges a monthly subscription through Stripe and runs on Hostinger shared hosting.
The client
The project started in June 2026 as FinFoco, a money tracker for people with ADHD. In July the focus shifted: money became one module and the center became the day itself, with agenda, routines and achievements. The name Norte, Portuguese for north, comes from the expression for losing your bearings, which fits daily life with the condition well. It is an in house product with no client behind it, sold by subscription with a seven day free trial.
The challenge
Typical productivity tools demand exactly what people with ADHD lack: a sense of time, memory for steps and patience for long forms. An app like this fails if it needs too much setup or punishes a missed day. At the same time, it had to send reminders, a morning email and alerts while running on shared hosting, with no queue, no worker and no crontab.
What was built
One rule drives every decision: low cognitive load. One action per screen, at most three fields per form, buttons always labeled with a specific verb and colors with fixed meanings. The agenda shows the day as a timeline with a marker that moves in real time, and big tasks become two minute micro steps. Weekly routines count streaks without punishing a pending day. For scheduled work, André used the moment after each response: Laravel finishes serving the user and only then runs backups, reminders and the daily email, with a lock to avoid duplicates.
What the system does
- Daily and weekly timeline agenda with a NOW marker and an alert 30 minutes ahead.
- Hyperfocus Mode with a single task and a large 15, 25 or 45 minute timer.
- Routines by weekday with one click check off and streak tracking.
- Micro steps that break a big task into small pieces.
- Expense entry in three clicks, with a ten second pause and the cost in hours of work for purchases over the limit.
- Bills, installment plans, category alerts and financial reports.
- Calendar feed for Google Calendar and a morning email with the day ahead.
- Browser notifications even with the tab closed, dark mode and keyboard shortcuts on desktop.
// For whoever reviews the code: architecture and decisions.
Under the hood
Norte is a Laravel 12 application on PHP 8.2, with Blade views, Alpine.js for interactivity and Tailwind for styling, served by Apache on Hostinger shared hosting with a MySQL database. It is multi user: every domain table carries the user ID and every query is scoped to it. Billing uses Laravel Cashier with Stripe, with a trial period and a monthly plan, and a middleware blocks the dashboard for anyone without a valid subscription. The agenda publishes an iCal feed protected by a secret token, and notifications use Web Push. Deploys go through rsync over SSH, never overwriting the server's environment file or caches.
Technical decisions
- Daily jobs triggered by regular traffic, after the response is sent, because shared hosting offers no queue or scheduler.
- Laravel with Blade and Alpine.js instead of a React app: pages arrive ready from the server and the JavaScript stays small.
- Colors come from CSS tokens with light and dark themes, and every animation respects the reduced motion preference.
- Sensitive fields such as lifetime access and admin permission are kept out of Laravel mass assignment.
Does your business look like this one?
A good reference for anyone who wants to launch a subscription digital product with recurring billing, a free trial and a well defined audience.
Frequently asked questions
Who developed Norte?
Norte was developed by André Gomes Andrade, a full stack developer from Carlos Chagas, Minas Gerais, Brazil, at NexiaLabs, from planning to launch.
Where is the client of Norte based?
NexiaLabs' own product for adults with ADHD. Online, anywhere in Brazil.
Which technologies were used to build Norte?
Norte uses PHP 8.2, Laravel 12, Blade, Alpine.js, Tailwind CSS, MySQL, Laravel Cashier, Stripe, Web Push, and iCal.
Can you build a similar project for my business?
Yes. Every project is custom built, with code and accounts in the client's name. The first step is a WhatsApp conversation at +55 (33) 98465 6356 to understand what you need.
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